Consumer Goods Technology (CGT) Magazine profiled my team's work in mid-2015, and we highlighted our tight linkage between IT and Marketing. I'm pleased to be able to share the article here. Click on the image to be taken to the original article. Channel lines are blurring, media is becoming fragmented and the consumer experience is becoming truly 1:1. New marketing is no longer a passing fad in the world of consumer goods. To become effective marketers in a digital world,